The Xbox 360 already has TV in the form of the optional Sky Player, but if comments from those close to Microsoft and ex-News Corp President Peter Chernin are to be believed, the console could be set for its very own TV station.

According to anonymous sources, Chernin is in talks with Microsoft to establish an exclusive channel for Xbox Live subscribers that will offer both reruns of popular TV shows and original content. The proposal includes raising the subscription fee for Xbox Live Gold by $1 or $2 to help pay for the programming, said to be aimed at a young male demographic.

Chernin's publicist, Allan Meyer said "Peter is talking to lots of people about lots of ideas in the digital space," but wouldn't speak of the 12th April meeting with Microsoft. The console manufacturer declined to comment officially, but the sources say that the company has yet to respond to the proposal.

Source: Rumour: Microsoft In Xbox 360 TV Channel Talks - News (Xbox 360)